For inveterate globetrotter Mel Gee Henderson, travel is like air. She thrives on serendipitous encounters, embraces the unexpected adventure, and charms locals everywhere. Mel’s background as a journalist, Washington Congressional staffer, and high-profile fundraiser introduced her to the jet-set lifestyle, and took her everywhere, from parties on the French Riviera to the summit of Mt. Kilimanjaro. Along the way, Mel’s winning personality opened doors and created lasting friendships with people we would all love to hang out with – from scholars to international royalty to celebrated chefs, to maverick fashionistas, to musical artists, and even some of Hollywood’s A-list stars. It’s the desire to share these amazing experiences in hopes of showing and inspiring others that they too, can explore our beautiful world and embrace other cultures that has motivated Mel to create the breathtaking new television series ESCAPESEEKER. ESCAPESEEKER introduces viewers to the most luxurious adventures money can buy and to the people who live these adventures. It’s Conde Nast –beautiful exotic locations filmed in high-def–-meets Iconoclasts–-intimate conversation with the culture makers of our time. In each episode, Mel will introduce us to people and destinations so unique, we’ll learn that travel isn’t about where to take your next vacation–it’s about how to envision your new lifestyle! And just to give you advance warning: Mel’s joyful exuberance, enthusiasm, and passion for living, or as the Italians would say, La Dolce Vita, is extremely contagious. After all, ask anyone of Mel’s friends, and they’ll immediately tell you, “Mel is the ULTIMATE ESCAPESEEKER!

OCTOBER UPDATE – Mel and the entire ESCAPESEEKER team completed the month long filming of the first episode of ESCAPESEEKER featuring ITALY~land of La Dolce Vita on September 22, 2008. It is now in post production and scheduled to air on February, 2009.

THE LATEST EPISODE LIST INCLUDE:

1. LA DOLCE VITA (ITALY) (Filming completed 8.26.08/9.22.08)

2. THE HEART OF MELANESIA MAGIC (FIJI) (Advance Research visit scheduled 10.30.08/11.04.08)

3. THE DRAGON KINGDOM (BHUTAN)

4. LUXURIOUS ECOLOGY (BRAZIL)

5. ROMANCING INDIA

6. SIMPLY ‘OUT OF AFRICA’

7. THE GARDEN ISLE–A Sportsman’s Sanctuary (IRELAND) (Advance Research completed 7.31.08/8.04.08; Filming scheduled for June 09)

8. TAHITI TEMPTATIONS

9. OUTBACK ENCOUNTER (AUSTRALIA, “Land of Oz”)

10. THE LONDON ‘RUSH’ (Advance Research completed; Filming scheduled for June 09)

11. LIVE LIKE A CZAR (RUSSIA) (Advance Research visit scheduled)

12. SHANGHAI’S NEW PEAK (Advance Research completed)

13. PARADISE FOUND (MALDIVES) (Advance Research visit scheduled)

The Second Season will premiere with Escapeseeker’s own version of ‘Tour de France’ – – A Road Adventure to Uncover France’s Best Kept Secrets… (Advance research visit completed 05/08- Filming Scheduled for May 2009)

KOCE-TV and ESCAPESEEKER offer unparalleled visibility opportunities for corporate sponsors and donors to be known to upscale consumers, business leaders and community decision makers.

* Non-commercial television offers unique opportunities for businesses to feature products and services in a dignified, uncluttered environment where messages can make maximum impact.

* Corporate Partners benefit from the “halo effect” of associating with the highly trusted PBS and KOCE brands.

* Corporate Messages, while not hard sell commercials, may include positive depictions of a product in use, descriptions of corporate values and stories of corporate community service.

* Public TV viewers are affluent, educated, opinion leaders who own their own homes, and travel domestically and abroad

Each month, an estimated 5.8 million viewers in the Los Angeles/Orange County region tune their television sets to KOCE, their public television station. These viewers are affluent, influential, highly educated, well-traveled, intellectually curious people who have their choice of more than 100 channels. Yet, this valuable demographic group remains intensely loyal to PBS, and KOCE as the 6th most watched PBS station nationally.

In the minds of our viewers, KOCE and PBS are recognized for and strongly associated with excellence, integrity, innovation and diversity. It’s not surprising then that our viewers associate these same qualities with our sponsors. This explains why 61% of respondents would choose to buy a product from a company that supports PBS, all other things being equal.*

What makes PBS and KOCE distinctive? Obviously, the quality of extraordinary non-commercial television programs is a major factor. Furthermore, KOCE’s viewers demonstrate excellent judgment in their television viewing habits because they are:

INFORMED. DIVERSE. CURIOUS. INFLUENTIAL.

*Source: Total Research Corp. PBS Image Tracking Study

WHY SPONSOR ESCAPESEEKER ON KOCE-TV?
Perception is everything.
Your sponsorship of PBS communicates feelings and messages that build positive brand associations and enhance your corporate image. You benefit from the glow, or “halo effect,” of being associated with one of America’s most esteemed media brands, as well as its mission to make a meaningful contribution to the community.

Low Clutter/High Impact.
In broadcast terminology, clutter refers to the increasingly shortened time and increased number of commercials now shown on broadcast and cable television. In the dignified, non-commercial and low-clutter environment found only on PBS, your sponsorship message stands out.

Bullseye Marketing.
KOCE and ESCAPESEEKER can give you a direct route to reach that specific target audience you seek. Our quality viewers represent a wide range of demographics – from children and families to hard-to-reach influential, educated viewers with tremendous purchase power. Our custom content packages deliver a captive audience when they are involved and engaged.

Quality Counts.
KOCE viewers are highly educated, influential, well-traveled, affluent and intellectually curious people who are intensely loyal to their local public television station. Their feelings about public broadcasting programming translate directly into feelings about our sponsors and their product or service.

Advertising Just Isn’t What it Used to Be.
Traditional product advertising through TVcommercials, mail-outs, print ads and radio spots risk being ignored. But sponsor messages in support of a public television program are welcomed by the PBS viewer. One recent study showed that 74% of PBS viewers feel that companies that sponsor PBS have a commitment to quality and excellence.

It’s Affordable, and It Works.
PBS sponsorship is highly affordable. For a fraction of the cost of commercial advertising, you can deliver a powerful message to a specific audience, while enhancing your image and position within the community at the same time. How’s that for value?

At a time when most broadcast television stations are seeing a decline in viewers and watching their audiences flee to cable channels, KOCE is enjoying unprecendented and stunning growth.When KOCE implemented a new scheduling strategy a few years ago, it resulted in prime-time audience growth into the hundreds of percent. Audience growth in all day parts has continued. With digital transmission now extending to the San Fernando Valley and KOCE now broadcasting from Mount Wilson, KOCE viewership is expected to grow even further still.

Percents ranking statements of PBS members
8 – 10 on a 10 – point scale of convincing reasons
for supporting public television

PTV is a valuable educational institution for people of all ages 90%
Programming is intelligent 88%
No commercial interruptions 84%
PTV is a valuable national resource 87%
PTV is a valuable community resource 85%
Offers performances I might not otherwise get to see 86%
Provides educational programs for children 79%

ACT NOW and TAKE ADVANTAGE OF THIS UNIQUE OPPORTUNITY TO REACH YOUR TARGET AUDIENCE!

CALL +1 949.689.3297